INDUSTRIAL ADVERTISING

CGF/Gallet
Chatillon-sur-Chalaronne, France

American fire fighters are extremely traditional and love those wide brim leather helmets their grandfathers wore. We diplomatically suggested that they try helmet safety protection as modern as the rest of their fire fighting gear - something that will better cover the neck and ears.

Gallet was has long been Europe's leading manufacturer of fire helmets. However, despite ten years of trying, they had experienced great difficulty with North American market entry. As a result the successful marketing of their "Fire Knight" model helmet is listed on their company web site as one of the landmark achievments in their company's 146 year history.

Muir Marketing Communications
705 Boston Post Rd.
Guilford, CT USA
06437