Interspiro
Lidingö, Sweden

Can a German fire fighter relate to sales literature depicting an American fire fighting scene and safety equipment? Definitely not.

We chose to print these sales brochures in a variety of foreign languages, showing only the model’s left eye and cheek. Now international brand awareness was increased while each fire department assumed they were looking at one of their own countrymen!

Muir Marketing handled Interspiro's North American advertising for six years before being awarded a variety of international responsibilities.