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Meeting with Swedish relationship marketing guru
Recently we were fortunate to be visited by L.O. Landin, Swedish relationship marketing specialist. Over the past 25 years Mr. Landin has perfected his unique, highly successful “dialogue” approach.
Rather than focusing on new business, relationship marketing takes the revolutionary but common sense view that nothing is more financially beneficial than proactively maintaining the interest and loyalty of former and current customers. After all, these are people who have already made a committment to the product. (More about “dialogue” marketing)
Mr. Landin and Jim Muir have agreed to work together to introduce “dialogue” marketing to American and international companies. L.O. will provide 25 years of experience and Muir will “localize” or “Americanize” this Scandinavian concept for each new global market. (More about “localizing” and “Americanizing”)
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