Entering the American Safety Equipment Market

North America’s largest annual fire safety show, FDIC, took place in Indianapolis, Indiana during the last week of April. In attendance were over 30,000 visitors and 850 exhibitors, each vying for a piece of the world’s largest safety market.

Americans have a unique mindset and are motivated in a very different way than Europeans. As a result successful European safety equipment manufacturers must revise their marketing communications and “Americanize” their sales materials, including advertising, press releases, trade exhibits/booths, web sites etc.

Muir Marketing Communications International has been active in the international safety industry for over 16 years, primarily helping manufacturers “localize” their sales messages to foreign markets. We were delighted to renew old business relationships and establish many new ones.
View of main exhibition hall at FDIC, Indianapolic

Jim Muir (right) meeting with Mark Whitcher of PPS, British manufacturer of professional protective systems such as decontamination showers Longtime friend of Muir Marketing,
Bengt Kjellberg, speaking with Lasse and Michelle Paivola of Finnish company Savox, manufacturers of helmet communications

Soren Hansen of Viking Fire Suits (Denmark) posing next to artwork created by Muir to dramatize the product's flexibility

More Trips
-Day for Russia
-Swedish "relationship marketing" guru
-Russian Financial Conference
-CIS Tour
-Georgia Conference
-Golf in former Soviet Union
-Dinner Boston
-Trade mission to Germany
-Caucasus Experience (PDF)
-Govt. Article re; Muir
Muir Marketing Communications
705 Boston Post Rd.
Guilford, CT USA
06437