Mary Bowen Pilates
Connecticut and Massachusetts, USA

The world has only five Pilates elders - former students of Joseph Pilates who are still teaching today. Mary Bowen is one and has been studying and teaching the Pilates method for over forty - five years.

While a legend in the highest Pilates circles, Mary came to Muir Marketing looking for a way to share the benefits of her lifelong journey in Pilates with a general international audience.

For maximum reach, a web site was recommended which listed upcoming international workshops, described special intensive training courses (e.g. psyche/pilates) and offered an historic instructional video of Joseph Pilates.

Since Mary was already mentioned on dozens of international web sites, Muir recommended marketing the site primarily through a massive linkage program to these established sites.

The response was startling! Inquiries came to the site even prior to launch....when it inadvertently went live during construction.