Rollgliss
Selzach, Switzerland

The client originally told us that the name "Rollgliss" had international brand recognition among safety professionals. He suggested all that was required was for advertising to provide an American address to customers and "they will come". Our company's informal research, however, indicated that the North American market was virtually unaware of Rollgliss.

After correcting this important misconception it was decided that the fine craftsmanship and durability of this Swiss product were nevertheless obvious to a safety professional if properly displayed. As a result, we chose to show the Rollgliss rope rescue system in dramatic use, along with a large inset photograph to project the safety product's precision and dependability.