Every year the largest international trade exhibition for the firefighting industry is the Fire Department Instructors Conference (FDIC) in Indianapolis, Indiana.

Swedish Breathing Apparatus
Brochure in Dutch language for world’s first computerized breathing apparatus for firefighters. Brochures were produced in 7 languages and included positioning line “The future of firefighting…today!” on bottom right.

International web design for Swedish breathing apparatus client. American market share went from 15% to 50% during 14 year relationship with MMS.

Our Swedish client, Interspiro AB, asked us to introduce its “computerized” breathing apparatus to America and the world. The regional managers from each international region traveled to Indianapolis exhibition where a special ceremony choreographed by MMS took place.

SCBA or “self contained breathing apparatus” is as essential to firefighters as it is to divers (SCUBA). There are many hazards in fighting a fire including toxic fumes, running out of oxygen and losing consciousness.

The built-in computer in Interspiro apparatus featured a face mask LED which alerted the firefighter about his oxygen supply. The apparatus also sent a loud signal to fellow firefighters if anyone remained motionless. Finally, Spirotroniq featured a “black box” which aided investigators regarding the cause of any fatality.