Our sister company, Agricultural Digesters LLC, went online to find a company to to produce a short “explainer” video that delivered their elevator pitch for farms. Interestingly, what appeared to be an American team in Montana turned out to be a Korean led group in New Zealand! But since they realized that little New Zealand is the world’s eighth largest dairy nation, they knew the group would be familiar with the subject matter.
And they were happy with their work….except for one thing. The first draft checked all the boxes – except it was very much a New Zealand farm scene! Many cows outside the barn rather than inside, a milk pail, blue colored tractor and some kind of warm weather wide brimmed sombrero rather than a baseball cap. But as they say “no worries mate” and soon they had the scene Americanized for the largely North American target market.