American fire fighters are traditional and love those wide brim leather helmets their grandfathers wore. We diplomatically suggested that they try helmets as modern as the rest of their gear – and would better cover the neck and ears.
Gallet was for many years Europe’s leading manufacturer of fire helmets. However, despite ten years of trying, they experienced great difficulty with North American market entry.
Our services included trade advertising, public relations trade exhibition design and sales material production. As a result of this campaign CGF/Gallet successfully entered the North American market. The marketing of their “Fire Knight” helmet was listed on their company website as one of the landmark achievements in the company’s 146 year history.