Regional Airline

NewAir
Connecticut, USA

In our early years we created a B2C program for NewAir, a regional airline in the northeast, USA. Since independent regional airlines feed major carriers, both TWA and Eastern Airlines provided funding to Muir for cooperative advertising.

Branding and positioning were achieved over several years utilizing regional radio, magazine, newspaper and billboards placed on the Northeast’s busiest  Interstate highway, I-95.

NewAir Billboard in CT - New Haven To The World

Inflight magazine named and designed by MMS for NewAir.