Swedish Breathing Apparatus

Interspiro
Lidingö, Sweden

Brochure in Dutch language for the world's first computerized breathing apparatus for firefighters. These brochures were produced in 7 languages and included Muir's positioning line "The future of firefighting…today!" on the bottom right.

Can a German firefighter relate to breathing apparatus advertising depicting an American firefighting scene and safety equipment? Definitely not.

We chose to print Interspiro’s sales materials in a variety of foreign languages, showing only the model’s left eye and cheek. Now international brand awareness was increased while each fire department assumed they were looking at one of their own countrymen!

Over fourteen years we handled all trade advertising, public relations, trade exhibition design and sales material production. This was done at times in 8 languages for international usage. The American office went from 15% to over 50% of Interspiro’s international sales.