Selzach, Switzerland

Print ad for American market. Confined space roping systems are mandated at many industrial firms and fire departments in America. Models, special effects, and photography were utilized by Muir to create a sense of drama. “Rolligiss…when lives hang in the balance!”

When people in charge of purchasing safety equipment at a fire department, police department or industrial firm chose safety equipment they have two considerations. Budget and quality. It is fine to save money, but if the equipment fails in a life and death situation it is hard to offer excuses. So the perception of Swiss precision was a clear advantage.

Our services included trade advertising, public relations, trade exhibition design and sales material production. We also created the company tagline “When Lives Hang in the Balance”.