When people in charge of purchasing safety equipment at a fire department, police department or industrial firm chose safety equipment they have two considerations. Budget and quality. It is fine to save money, but if the equipment fails in a life and death situation it is hard to offer excuses. So the perception of Swiss precision was a clear advantage.
Our services included trade advertising, public relations, trade exhibition design and sales material production. We also created the company tagline “When Lives Hang in the Balance”.