The majority of the world’s theme parks are in the US, but the best roller coasters are created in Switzerland, Germany and Italy. Our qualitative research interviews indicated, that if American parks discovered a manufacturer was located in Switzerland, and could take a ride from concept to finished construction, there would be interest. Accordingly, a double page ad by Muir projected Giovanola’s in-house capabilities and also its Swiss location.
Our services included trade advertising, public relations and trade exhibition support and design. American market awareness increased.